You know a lot about your products and what you sell, but if you’re starting to create your company’s profiles in different digital channels, you have to know how to do it right and which mistakes are to be avoided. Many of those who start using the social networks say that Facebook doesn’t work to sell their products or that Facebook doesn’t work at all.

Facebook is a very famous tool, along with Twitter, Instagram or Google, but if your business doesn’t work in social networks it’s not their fault, it’s more like you don’t have a marketing plan that makes your brand obtain relevance in the digital channels.  

Let’s see which are the steps to follow to gain a better positioning for your brand in the different digital channels. Let’s start!

1. Update your website.

3. Set clear goals.

You have to establish goals in your digital channels and you have to ask yourself these 3 questions:

• What’s going to be your monthly budget? It’s important that each month you set a budget to invest in your social networks, but keep in mind that if you don’t dedicate time to the networks you will waste money without reaching your goals. It’s better to address a professional in social networks campaigns or a digital agency dedicated especially to these channels. 
• How often will you post on social media? This question goes along with the two previous questions and it is fundamental to make it work, because if you’re not constant in social media you will not achieve your goals quickly. You have to be very active in social media and when I say that it doesn’t mean to post once a week or, as many people do, once a month. You have to post at least 3 or 4 times a week. Only then your campaigns will be successful.

4. Key aspects for a Digital Marketing plan

You already know that establishing Goals is a key aspect in your Digital Marketing plan, but there are other important aspects.

• Make a schedule: You have to make a schedule to help you know on which days you’re going to post in social media, on which days you will campaign or launch a new topic in your blog, etc. A schedule is the key to order your thoughts. 

• Assign responsibilities: If you can’t rely on staff and you will be the one who does everything, I suggest using tools like Hootsuite, Canvas, etc. These tools will ease the process in your social media.

«Having a plan helps you to see how your Digital Marketing works and discover that you can improve.»

In short…

5. How is it supposed to be a Digital Marketing plan?

• Targets: (What are they? How does Digital MKT help me achieve them?)

• Actions: (What do you have to do to reach your goals?)

• Channels: (Which Digital MKT channels will you use? Facebook, Twitter, Instagram, Google, Youtube, etc)

• Who? When? (Which person will handle the job?)

Remember something really important, first of all you have to know your audience.