You know a lot about your products and what you sell, but if you’re starting to create your company’s profiles in different digital channels, you have to know how to do it right and which mistakes are to be avoided. Many of those who start using the social networks...
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Which is the secret formula to get more Likes in my fanpage? Which is the secret formula to generate more sales on Facebook? Which is the secret formula to make people interact with my products? We’ll answer all your questions!
Universal formula for digital marketing
If you’re looking for the universal formula to instantly achieve all of your sales goals, let me tell you that you’re losing your time, you won’t find a secret formula to make your dreams come true either in this or in any other blog.
And I’m not saying this to discourage you and to invite you to stop wasting time placing your products in social networks, I’m saying this to make you do the right thing. What happens with the great companies like Adidas, Nike, MacDonald’s, Samsung, etc.? Why do they generate big sales in social networks and they impress with everything they publish?
Or, without going too far… Why my competitors do it better than me?
If I’m posting 3 times a day for a week it doesn’t mean that I’m doing my best job on social networks, it’s more about the QUALITY of this posts, you can post three times a day but… if you’re not giving your audience the things they want to see?
Trial and error
The point is that all of those big brands were, in the beginning, in the same position you’re in. They weren’t reaching their goals, but what they did was to try, by trial and error, the different methods at their disposal.
You have to test your audience, what works better for you? Is it a picture of the product? A promotion sale of your stored products? Give a product as a present to a person who has to take a photo with it? Etc… There are thousands of ways to try and see which is the approach that better fits your business or company needs.
«Remember that you have to find the social network that better fits your company, you can’t have several profiles if you’re not active in all of those, it will make you lose fans in your fan pages.»
The content you publish in the social networks has to enrich your clients, to get something you have to give them something in return.
Suppose that Juanito owns a unique design shoe store. Well, Juanito could run an advertising campaign where people who share his post and subscribe (by email) his site, will get a 50% discount on their next purchase.
What’s Juanito gaining?
Organic content that will reach a lot more people.
A vast mailing list that he can use in the next campaigns, for both Social Media Marketing and Mailing. You’ll not only grow your database, but also you’ll be finding little by little the secret formula to grow the leads in your business.
Don’t publish the same things in every social network, your audience will lose interest in your brand.
“It doesn’t exist a secret formula for content marketing”
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You know a lot about your products and what you sell, but if you’re starting to create your company’s profiles in different digital channels, you have to know how to do it right and which mistakes...
I have 50 thousand followers and less than 1% of engagement in my posts. Since the beginning of social networks, companies have fought to obtain more likes than competition and that could be...